Ever wondered about the guy in the red polo and khakis? You know, the one who’s been popping up in your living room for years now, talking about insurance like he’s your friendly neighbor.
Well, here’s the scoop: Kevin Miles, the current Jake from State Farm, pulls in anywhere from $200,000 to $500,000 each year. And get this – his net worth hit $8.2 million in 2025. Not bad for a guy who was literally sleeping in his car just a few years back, right?
The whole Jake from State Farm thing has become way bigger than anyone expected. What started as a simple insurance ad has turned into this massive cultural thing, and Kevin’s riding that wave all the way to the bank.
The Bottom Line: What Jake Actually Makes
So here’s what we know about Kevin Miles’ paycheck. That $200K to $500K isn’t just for showing up and saying “Like a good neighbor” a few times. The guy’s basically working around the clock.
His State Farm deal covers TV commercials, sure, but he’s also creating social media content, showing up at events, and basically being the face of the brand 24/7. Plus, his 2025 contract came with a sweet 15% raise and performance bonuses based on how well his social media posts do.
The man’s sitting pretty with $8.2 million in net worth as of 2025. That’s up almost 10% from last year alone. When you think about it, he’s basically turned himself into a one-man entertainment empire, all starting from one insurance commercial.
And honestly? Good for him. The entertainment industry can be brutal, and Kevin’s found a way to make it work big time.
Meet Kevin Miles: The Man Behind the Khakis
Kevin Miles – or Kevin Miles Julian Mimms if we’re being formal – was born in Chicago back in July 1990. The guy’s 35 now, which might surprise some people who think he looks younger on TV.
He went to the Chicago Academy for the Arts, then Webster University where he got his Bachelor of Fine Arts in 2012. Fun fact: he was also a DJ in college, going by Kevin Mimms. That’s actually where the “Mimms” nickname comes from – it just stuck.
But here’s where his story gets real. Like so many actors, Kevin moved to LA after college and… well, let’s just say it wasn’t pretty at first.
The Struggle Was Real
Kevin’s talked openly about his rough patch in LA. We’re talking about working as a food runner while wearing his graduation suit – talk about a reality check. The worst part? He ended up sleeping in his car for months while trying to make it as an actor.
He’s called that period “the most stressed” time of his life, and honestly, you can imagine why. But the guy stuck with it, kept auditioning, and eventually started booking small commercial gigs.
The State Farm thing happened because he just clicked with their focus groups. As Kevin put it in an interview, “I really just think that I just happened to test well with the focus groups. I always wanted to make it something that felt close to me, close to who I am.”
Sometimes it really is about being in the right place at the right time – and being ready when opportunity knocks.
How Kevin Makes His Money
Kevin’s smart about this whole thing. He’s not putting all his eggs in the State Farm basket, even though that’s still his main gig.
The State Farm Deal
State Farm is still Kevin’s bread and butter, making up about 60% of his income. His contract runs through 2026, and it’s not just about filming commercials anymore. He’s managing social media accounts (1.4 million TikTok followers!), doing public appearances, and basically being Jake 24/7.
The performance bonuses are pretty cool too – the better his social media posts do, the more money he makes. Smart way to keep him motivated to stay engaged with fans.
Other Brand Work
Kevin’s also working with big names like McDonald’s and Nike. Each of these deals reportedly brings in around $300K, which isn’t chump change. His face recognition from State Farm opens doors that might not be available to other commercial actors.
Hollywood Calling
The guy’s branching out into “real” acting too. He’s got voice work lined up for an animated movie coming out later this year, plus some streaming drama appearances. These projects could add another $500K+ to his annual income.
He was also in that movie “Uglies” with Joey King, though it hasn’t been released yet.
Digital Hustle
Kevin’s not sleeping on the digital opportunities either. He’s done some NFT stuff (because of course he has), creates TikTok content, and has even launched his own merchandise line. The merch thing – mostly khaki-themed stuff and jingle remixes – is pulling in six figures on its own.
Plus, his LA house has gone up in value by about 20%, adding roughly $300K to his net worth just from real estate appreciation.
Original Jake vs New Jake: A Money Story
The difference between what the original Jake made and what Kevin makes is pretty wild when you think about it.
Jake Stone’s Story
Jake Stone was the original guy – a real State Farm employee who got picked through some internal casting thing back in 2011. That “What are you wearing, Jake from State Farm?” commercial became huge, but Jake only got $10,000 for it.
Ten thousand dollars. For a commercial that basically became a cultural phenomenon.
Jake Stone still works at State Farm, by the way. He’s got a family now and seems pretty happy staying out of the spotlight. State Farm agents typically make between $54K and $99K a year, so he’s doing fine, but it’s nothing compared to what Kevin’s pulling in.
Why the Switch Made Sense
State Farm realized they had something big on their hands, but they needed someone who could handle the pressure and the workload. Jake Stone was great for that original authentic feel, but Kevin brings professional acting chops and can handle all the promotional stuff that comes with being a major brand spokesperson.
The investment paid off too. State Farm says brand engagement with younger people is up 25% since Kevin took over the role.
Jake Becomes a Cultural Thing
It’s pretty crazy how Jake from State Farm went from insurance commercial to cultural icon. Kevin’s appeared in Super Bowl ads with huge stars like Paul Rudd and Aaron Rodgers. He’s been on Saturday Night Live (well, sort of – Michael B. Jordan did a parody that got 4.5 million views).
The TikTok account hit a million followers, people dress up as Jake for Halloween, and he’s become this weird pop culture reference point that everyone gets.
The Business Side
For State Farm, this has been marketing gold. They’re connecting with Gen Z and millennials in ways that traditional insurance advertising never could. The Jake character has become bigger than just selling insurance – he’s become part of the brand’s identity.
Kevin’s ability to keep the character relatable while expanding into all these different areas has been key to the whole thing working.
What’s Next for Kevin
Industry people think Kevin could hit $10 million in net worth by 2026 if things keep going the way they are. His State Farm contract is locked in through 2026, which gives him a solid foundation to build on.
He’s also getting into producing and directing branded content, which could open up even more income streams. And if State Farm ever decides to go international with the Jake character, that could be huge.
Lessons for Other Actors
Kevin’s story is pretty inspiring if you’re trying to make it in entertainment. The key things seem to be:
Stay authentic – Kevin’s success came from being genuine, not trying to be someone else. His natural charisma and relatability were more important than looking like a typical leading man.
Get the training – His theater background and fine arts degree gave him the technical skills to stand out from amateur competition.
Be ready to work – Modern commercial acting isn’t just about showing up for a shoot. Kevin manages social media, does events, and basically lives the brand.
Diversify your income – Kevin didn’t just rely on State Farm. He’s got multiple revenue streams that all support each other.
The commercial acting world has changed a lot with social media and digital marketing. Actors who can handle all that stuff have way more opportunities than they used to.
Kevin’s journey from sleeping in his car to making half a million a year shows that persistence really can pay off in this business. Sometimes you just need to hang in there long enough for the right opportunity to come along – and be ready to grab it when it does.
